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Law Firm Marketing

Marketing that generates qualified case leads.

We help law firms turn search demand into signed files, with intake built to close and attribution measured on retained clients.

Since
Toronto, 2020
Critics say
4.8 ★ · Google & Clutch
Serving
North America
What we do

Our law firm marketing solutions.

The channels people use when they need counsel, wired to an intake that turns urgent searches into retained matters.

The framework

Our method for growing law firms.

Every firm we grow runs on the same three-part engine: acquire high-intent cases, convert them into signed files, then optimize intake and profit.

01

Acquire

Capture high-intent cases

When someone needs a lawyer, they search with urgency. We capture that with Google Search and Local Services Ads, then build demand and stay visible with paid social and local SEO.

  • Google Search & LSAs, high-intent case queries
  • Paid social, Meta for demand and retargeting
  • Local SEO, ranking for your practice areas
  • Persona creative, ads matched to each case type
02

Convert

Turn clicks into signed files
Landing PagesIntakeCROCall Tracking

A lead is not a file. We build practice-area landing pages, tighten intake and call handling, and test the path from click to consultation so more inquiries become signed clients.

  • Practice-area pages, one case type, one clear action
  • Intake & call tracking, no qualified lead slips
  • On-site CRO, faster, clearer conversion paths
  • Dynamic landing pages, copy matched to the search
03

Scale

Optimize intake and profit
CRMRev OpsReviewsReporting

The KPI is signed files, so we manage to it. An intake CRM built for rev ops, reviews, and referrals compound results while reporting ties every dollar to a signed file.

  • Intake CRM & rev ops, from ad to signed file
  • Reviews & referrals, trust that wins more cases
  • Profit-first reporting, managed to cost per signed file
Our clients
Proof

Results in your industry.

Case Study · Legal

The KPI that matters: signed files.

Zayouna Law measured success in signed files. We rebuilt the acquisition engine with persona-led creative, a dynamic landing page, and an intake CRM built for rev ops, then tracked every dollar to a file.

$64.77Meta CPL vs $200–250 projected
$190Google PI CPL vs $442 benchmark
74leads in month one
−42%Meta CPL, week over week
Joseph Zayouna, Zayouna Law, client of Consultus Digital

Consultus Digital has looked after our website, search, social and paid media since 2021. What sets them apart is that they care about what happens after the lead comes in, not just how many come in. When something needs attention, they’re on it.

Joseph ZayounaFounder & Managing Partner, Zayouna Law Firm
Official

Partnerships & certifications.

Partner
Business Partner
Advertising Partner
Partner
Verified Partner
Authorized · CRM
Marketing Partner
Marketing Partner
Let's build

Ready to sign more files?

Book Your Strategy Session →
Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →