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Ecommerce · Paid Media Advertising

Paid Media Advertising for Ecommerce Brands.

Paid media campaigns built on Google Premier and Meta Business Partner standards. Targeting, creative, bidding, and tracking engineered against one revenue scoreboard.

PracticeEcommerce · Paid Media Advertising
Rating4.8 ★ · Google & Clutch
ApproachStrategy-first
LocationToronto, ON
By the numbers
8:1
Blended return on managed paid media spend
$42M+
Cross-channel spend traced to revenue, not impressions
86+
Verified client reviews, 4.8 star average
6yrs
Engineering growth systems since 2020
Book a Call

See what your ecommerce paid media account is leaving on the table.

Book a call and we review your account for weak ad copy, broken conversion tracking, and audience overlap, and surface what is actually working, before you commit to anything.

/01 What we find
Wasted spend, weak ad copy, broken tracking.
/02 What we recommend
The three highest-leverage moves, prioritized.
/03 What you get
A walkthrough of the findings.
Why Ecommerce

Paid Media Advertising for Ecommerce Brands.

Ecommerce growth is a creative-and-data problem.

Ecommerce brands compete on three axes: the offer, the creative, and the funnel math. Most brands optimize one and ignore the other two. The brands that scale are the ones that treat all three as one operating system: weekly creative cadence, real attribution, instrumented Shopify or BigCommerce surfaces, and a media program that responds to margin, not just ROAS.

Why specialist marketing matters for ecommerce.

Generic agency playbooks fail in ecommerce because the platform stack is the program. Shopify, Klaviyo, Meta, Google, TikTok, and the post-purchase surface all need to talk to each other. Attribution post-iOS 14 is a real engineering problem, not a dashboard. The brands that win pair specialist creative production with the data architecture to know which creative is actually moving the needle.

The Method

How we run paid media for ecommerce brands.

/01 Strategic Planning
Goals, audience, budget, mapped.

Before we develop your paid media strategy, we take the time to learn your business, audience, competitors, and your prior experience with paid advertising. This helps us tailor your strategy to your specific position in the market.

/02 Compelling Ad Copy
Words that convert.

Words matter. Our experienced copywriters strengthen your ads with copy that speaks directly to potential clients, addressing their needs and connecting on the right emotional notes.

Disciplined experimentation.

We design experiments to find what is actually working. A/B testing helps us compare different versions of ads, audiences, and landing pages to refine the strategy and eliminate guesswork.

/04 Data-Driven Optimization
Continuous, measured.

Our entire approach revolves around data. We use insights derived from analytics to continually optimize campaigns, ensuring you get the best possible result for every dollar spent.

Key Benefits

What ecommerce brands can expect from our Paid Media work.

/01
Instant Visibility.

Paid media puts your brand at the front of the line, ensuring instant exposure at the top of search results and social media feeds.

/02
Targeted Reach.

Precision targeting ensures your ads are seen by the right audience, with demographic and intent precision that beats organic discovery.

/03
Measurable Results.

Detailed analytics let you track every metric that matters, so you know exactly where your advertising dollars are performing.

/04
Competitive Advantage.

A well-run paid media program differentiates you from competitors who are still relying on organic channels alone.

Success Stories

Ecommerce operators who run our playbook.

Real accounts. Real revenue.

We are proud of the success we have had with ecommerce brands and love to showcase our results. Pipeline, ROAS, cost per acquisition, and year-over-year growth: the metrics that actually move the business.

See the case studies →
FAQ

The questions ecommerce brands actually ask.

How is Paid Media Advertising different for ecommerce brands?

Ecommerce brands face a longer research-to-conversion cycle, stricter regulatory constraints, and trust signals that buyers in other categories do not require. We tune paid media advertising programs specifically for those constraints rather than apply a generic playbook.

How long until I see results from Paid Media Advertising?

Most paid media advertising engagements show meaningful signal within 14 to 28 days. Stable, predictable behaviour usually settles between days 45 and 90. Anyone promising day-one outcomes on cold accounts is exaggerating.

Will you handle compliance and regulatory copy review?

Yes. All copy and creative produced for ecommerce brands is reviewed against compliance requirements before publishing. We work with your in-house compliance officer or legal review process to ensure nothing ships without approval.

How much should I expect to invest in Paid Media Advertising?

Most Ecommerce engagements we run sit between $3,000 and $15,000 per month. The right number depends on your market, current performance baseline, and growth target. We audit before we recommend a budget.

How is your reporting different from other agencies?

Our standard monthly report ties every dollar of spend or effort to a tracked outcome. Most agency reports stop at impressions, clicks, and CTR. We start there and keep going.

Do I have to sign a long-term contract?

No. We work on month-to-month retainers. Annual commitments are available at a discount but they are optional. If our work is not creating results, you should not be locked in.

Do you specialize in any other industries beyond Ecommerce?

Yes. Consultus Digital runs four divisions: Healthcare, Trades & Construction, DTC & eCommerce, and Professional Services. The specialization model carries across.

Are you a certified partner with the major platforms?

Yes. We are a certified Google Partner, Meta Business Partner, Microsoft Advertising Partner, and Zoho Authorized Partner. Partner status alone does not guarantee a good agency, but its absence is a fair signal that an agency may not have invested in the credentials of its team.

Your Ecommerce Team

A team of specialists, not a single account.

Every Consultus Digital engagement is staffed with a senior strategist plus a dedicated specialist for each surface: paid social, performance creative, lifecycle email, and post-iOS attribution analytics. Your account is not sitting in one person's queue. It runs across a practice.

No junior account-management surprises. No outsourcing. The same operating system we run for our largest accounts in healthcare, home services, and B2B SaaS.

Senior Strategist · Ecommerce Practice Lead · Creative Lead · Lifecycle Lead · Analytics Lead
Recent Ecommerce Work
757%
Spieth America paid media rebuild
Full-funnel rebuild across Meta, TikTok, and Google. ROAS up 757% within the engagement window with creative production cadence shifted to weekly.
8x
BookSeats UGC creative program
UGC-led creative program against an existing audience base. Blended ROAS hit 8x within the first quarter, with the cost-per-acquired-customer dropping by half.
42%
Lifecycle email overhaul on a DTC apparel brand
Klaviyo rebuild with proper segmentation, post-purchase flows, and abandoned-checkout recovery. Email-attributed revenue up 42% on the same list size.
Ready to grow?

Claim your free strategy session.

Thirty minutes. One senior strategist. A specific audit of your current Paid Media Advertising posture, with a short list of the fastest wins on the table.

Capabilities
01Acquire→
02Convert→
03Scale→
Google Ads
Search, Shopping, PMax for pipeline.
Meta Ads
Facebook & Instagram, built for ROAS.
Microsoft Ads
Bing Search & Audience Network.
Amazon Ads
Sponsored Ads, DSP & marketplace.
SEO Core
Technical, on-page, content SEO.
Local SEO
Multi-location GBP and map pack.
Content Marketing
Blog strategy and pillar content.
AEO / AI Search New
ChatGPT, Perplexity, SGE visibility.
Influencer Marketing New
Creator-led with attribution.
Performance Creatives Hot
Video, UGC, static, tested weekly.
The Consultus Digital Method

Growth isn't a channel. It's a system.

The five-step framework turns ad spend into predictable pipeline.

Explore the methodology →