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Case Study · Professional Services
How paid search drove a 2,900% jump in ROAS.
Bow City Storage was running Google Search Ads in-house with limited results. We rebuilt the account, and their Calgary self-storage facility broke monthly sales records at a 24× return on ad spend.
Google Ads
The Brief
Spend that wasn’t converting.
About Bow City Storage
Bow City Storage is a self-storage facility in Calgary, competing for renters in a crowded local market where most bookings start with a Google search.
The Challenge
Bow City had been running Google Search Ads in-house with limited success. The spend was there, but it was not translating into leads or sales. They needed a paid program that actually filled units, and a partner who could take the account from breaking even to genuinely profitable.
The Goal · Fill Units Profitably
More Leads & SalesTurn search demand into booked units, not just clicks.
Profitable ReturnMake every dollar of ad spend earn its keep and then some.
Capture Lost RentersWin back the people who started a booking and drifted away.
Optimize ✓Remarket ✓Track ✓
How We Did It
A search program that pays.
01. Google Ads Optimizations
We rebuilt the account from the ground up: tighter keyword targeting, cleaner campaign structure, and smarter bidding so budget flowed to the searches that actually book units instead of bleeding out on the wrong clicks.
02. Shopping-Cart Abandonment Remarketing
Plenty of renters started a booking and left before finishing. We layered in remarketing to bring those high-intent visitors back and close the sale, recovering revenue that was already slipping away.
03. Effective Creative Assets & Copy
New ad creative and sharper messaging spoke directly to what Calgary renters were searching for, lifting click-through rate 33% and pulling more qualified traffic into the funnel.
04. Performance Tracking
Proper conversion tracking gave us a clear line from ad spend to booked units, so every decision was made on real numbers, and we could prove the return, not just report on clicks.
The Result
2,900%
Increase in return on ad spend, year over year
24×Return on ad spend
+33%Click-through rate
RecordMonthly sales month