Spieth America makes the world’s safest gymnastics equipment, but sold entirely through distributors. They launched a Shopify store and hired Consultus Digital to drive qualified traffic and sales. In 10 months, ROAS climbed 757%.
Spieth is dedicated to helping gymnasts of all ages excel by producing the safest, most innovative equipment in the world, so athletes can train harder, stay safer, and recover faster.
Before Consultus Digital, Spieth America relied on its distributors to sell its products, and was losing market share to competitors with stronger online marketing. In June 2021 they launched a Shopify store to sell direct, then came to us to drive qualified traffic and sales to a brand-new site starting from zero.
We cleaned up the new store’s technical foundation and optimized product and category pages so Spieth could earn free, high-intent organic traffic alongside paid.
We built focused landing pages that matched what shoppers were searching for and guided them straight to the right products, lifting conversion rate.
Search and Shopping campaigns put Spieth’s equipment in front of buyers at the exact moment they were looking, structured and bid to grow return on ad spend as budget scaled.
Proper tracking tied every dollar of spend to real online sales, so we could double down on what worked and cut what did not, driving cost per click down 69%.
Display remarketing kept Spieth in front of shoppers who browsed but did not buy, bringing them back to finish the purchase and squeezing more revenue from the same traffic.
Working with Consultus Digital over the last year has allowed us to scale our online business significantly. We continue to be impressed with their innovative way of thinking in the search space, which included one of the best digital reporting dashboards I’ve seen in 17 years of digital marketing.
