The Best Microsoft Advertising Agency in London.
Using data, technology, and experience to move your search rankings. SEO, CRO, and paid ads, engineered against one revenue scoreboard.
Why Consultus Digital in London.
With a population of over 8.9 million people across Greater London, England’s capital city is a bustling metropolis rich in history, culture, and, of course, business.
From technology to food and retail, finance, and tourism, there are approximately 2.8 million registered businesses across London that are actively working towards the same goal - generating better results from their paid ad campaigns.
While Google Ads has long been the go-to PPC platform for many London businesses, Microsoft Ads offers numerous benefits when your business works with the leading London Microsoft Ad agency, Consultus Digital. For instance, Microsoft ads are equally as powerful as Google, but they tend to have a lower cost per click, along with more niche targeting.
Keep reading to learn how our team of experts will take your PPC strategy to the next level by introducing Microsoft ads (also known as Bing ads).
Our Microsoft Advertising process.
- 01
Keyword Research
We conduct extensive keyword research to pinpoint what your audience is searching for in order to effectively optimize your campaigns.
- 02
Optimized Content
We also perform extensive conversion-driven search engine optimizations for your website and landing pages.
- 03
Dynamic Management
Our team meticulously tracks any changes being made to keyword bids. This helps us make decisions that will help maximize your ad budget and ROI.
- 04
Comprehensive Reporting
Your Account Manager will analyze your campaign results and compile all of your achievements and deliverables into a report at the end of each month.
London Microsoft Ad Services That We Offer
- 01
Microsoft Ads Strategy & Account Setup.
Our experts build custom PPC strategies designed to maximize ROI. But first, we get to know you and your business by asking about your:
- Short and long-term goals
- Key Performance Indicators (KPIs)
- Competitors
- Experience with PPC and Microsoft Ads
We then set up your Microsoft Ads account. If you already have an account, we’ll perform an audit to identify past strengths and weaknesses and identify areas for improvement.
- 02
Campaign Development and Management.
We set up your campaigns and create an effective targeting strategy that ensures your ads are being viewed by the right audience.
- 03
Tracking and Optimization.
You’ll have a dedicated account manager continuously tracking the progress of your campaigns and making adjustments based on performance.
Work we’re proud to show.
We’re proud of the success we’ve had with our clients and love to showcase our results. Click below to see some of the great work we’ve done!
View case study →1st Page Google SERP13 Cities
View case study →Increase in ROAS2,900%
View case study →Greater Than Industry Conversion Rate74%
View case study →Increase in Revenue41%
View case study →A boutique agency focused purely on growth.
We are a full-service, boutique Digital Marketing and Sales Enablement agency that focuses on digitally transforming how businesses accelerate revenue.
Our marketing arm specializes in; website and landing page development, search engine optimization, paid search management, conversion rate optimization, social media marketing, and, robust measurement solutions. Our sales enablement arm supercharges how an organization sells by implementing modern technologies and methodologies such as chatbots, CRMs, proposal-building software, sales collateral, and much more.
The questions London businesses actually ask.
How much should I spend on Microsoft Advertising in London?
Most London engagements we run sit between $3,000 and $20,000 per month, with outliers in either direction. The right number depends on your average customer lifetime value, target cost per acquisition, and how saturated your category is in the London market. Before we recommend a budget, we audit historical performance, current creative or content quality, and your conversion rate. Spending without that baseline is gambling, not media buying.
How long until I see results from Microsoft Advertising?
Most Microsoft ad engagements show meaningful signal within 14 to 28 days, with stable predictable behaviour usually settling between days 45 and 90. Anyone promising day-one outcomes on cold accounts is exaggerating. SEO is the slowest of the family. Count six months for compounding results.
Do you take over my existing account or start a new one?
In most cases we take over the existing account. Historical performance data, audience signals, and account history all carry forward, which is valuable. If your account has structural issues that cannot be fixed in place, we recommend a new build alongside the legacy account so we do not lose history.
What industries in London do you specialize in?
Consultus Digital runs four divisions: Healthcare, Trades & Construction, DTC & eCommerce, and Professional Services. The specialization matters because London buying behaviour and competitor density differ from other markets. We tune the approach to how London buyers actually behave, not to a national playbook.
How is your reporting different from other Microsoft agencies?
Our standard monthly report ties every dollar of spend to a tracked outcome (lead, booking, or revenue event), broken down by campaign, channel, and audience. Most agency reports stop at impressions, clicks, and CTR. We start there and keep going, because the conversation that matters is "did this work" not "did the program run."
What does an engagement with Consultus Digital actually look like in month one?
Week one is access plus audit. Week two we lock strategy and budget. Week three we build. Week four we launch and measure. By the end of month one you have a working program against your KPIs and a baseline report. Nothing exotic, just disciplined.
Do I have to sign a long-term contract?
No. We work on month-to-month retainers. Annual commitments are available at a discount but they are optional. If our work isn't creating results, you shouldn't be locked in.
Are you a certified partner with the major platforms?
Yes. We are a certified Google Partner, Meta Business Partner, Microsoft Advertising Partner, and Zoho Authorized Partner. Partner status alone doesn't guarantee a good agency, but its absence is a fair signal that an agency may not have invested in the credentials of its team.
Trust your budget to a proven track record.
Consultus Digital is the right agency for all your London Microsoft Advertising needs. Contact us today to find out how our in-house experts can make the most of your budget.